The girl was amazed, as everything shone in bright colors and was decorated in all kinds of jewels. She was now in a strange new world that shined like jewels. A girl accidentally encountered the box and opened it, causing a strange light to shine and the girl was sucked inside. In an antique shop, there was a magical Jewel Box which sat there for centuries and shined in very bright colors. The official slogan is "Eyes of Jewel that Shine, glittering with Luck and Good Fortune". The franchise is currently being licensed by Italian company Giochi Preziosi for its European release. ĭue to its success, Sanrio and Sega Toys expanded the Jewelpet franchise overseas.
The franchise was originally launched on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes. Jewelpet ( Japanese: ジュエルペット, Hepburn: Juerupetto) is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Toys, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyuki Okumura. Jewelpet The Movie: Sweets Dance Princess Soundtrack (2012) Jewelpet Twinkle☆: Happy Happy Music (2010) Jewelpet the Movie: Sweets Dance Princess (2012) Jewelpet: The Fuss in the Jewel Festival!? (2012)
The official logo for the Jewelpet franchise in Japan
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